Tap2Tap was ready. Everybody wanted to play it, but no-one knew it existed. It was time to make some really serious investments in advertising on Facebook.
The aim of my campaign was to get as many likes as possible for my Facebook page. If friends see you like something, maybe they would be inclined to like/download the game as well?
I talked to my inner CFO and have decided that $30 spread over 5 days should be enough to generate massive publicity and following. With such an enormous budget the sky was the limit!